OperaV1, Main, Exploration, bibRecord, 001C91

Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS‐Related Episodes in a Soap Opera

Identifieur interne : 001C91 ( Main/Exploration ); précédent : 001C90; suivant : 001C92

Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS‐Related Episodes in a Soap Opera

Auteurs : May G. Kennedy ; Ann O'Leary ; Vicki Beck ; Katrina Pollard ; Penny Simpson

Source :

Journal of Communication [ 0021-9916 ] ; 2004-06.

RBID : ISTEX:C383DBFE63D215964F7A4F18ED9A0A59A943B2FD

Descripteurs français

Pascal (Inist)
- Augmentation, Comparaison, Divertissement, Education sanitaire, Etats-Unis, Feuilleton télévisé, Industrie culturelle, Ligne téléphonique, Message, Partenariat, SIDA, Santé publique, Service public, Téléphone, Utilisation.
Wicri :
- topic : Industrie culturelle, Santé publique, Service public, Téléphone.

English descriptors

KwdEn :
- AIDS, Comparison, Entertainment Industry, Health Education, Increase, Message, Partnership, Public Health, Public Service, TV Series, Telephone, United States Of America, Utilization.

Abstract

In the United States, minority women are at risk of HIV infection and comprise a disproportionate share of daytime soap opera viewers. In August 2001, a soap opera subplot delivered HIV prevention messages to viewers and displayed the National STD and AIDS Hotline's toll‐free number (800–342–2437) after 2 episodes. On both days, the number of attempted calls to the Hotline in the 1‐hour time slots during and just after the 30‐minute broadcasts rose dramatically. These increases in information‐seeking behavior are consistent with predictions based on social cognitive theory, the health belief model, and various models of information processing. The increases also provide support for the Education‐Entertainment approach and underscore the importance of a productive partnership between public health and the entertainment industry.

Url:

https://api.istex.fr/document/C383DBFE63D215964F7A4F18ED9A0A59A943B2FD/fulltext/pdf

DOI: 10.1111/j.1460-2466.2004.tb02629.x

Affiliations:

Le document en format XML

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<front><div type="abstract" xml:lang="en">In the United States, minority women are at risk of HIV infection and comprise a disproportionate share of daytime soap opera viewers. In August 2001, a soap opera subplot delivered HIV prevention messages to viewers and displayed the National STD and AIDS Hotline's toll‐free number (800–342–2437) after 2 episodes. On both days, the number of attempted calls to the Hotline in the 1‐hour time slots during and just after the 30‐minute broadcasts rose dramatically. These increases in information‐seeking behavior are consistent with predictions based on social cognitive theory, the health belief model, and various models of information processing. The increases also provide support for the Education‐Entertainment approach and underscore the importance of a productive partnership between public health and the entertainment industry.</div>
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Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS‐Related Episodes in a Soap Opera

Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS‐Related Episodes in a Soap Opera

Source :

Descripteurs français

English descriptors

Abstract

Links toward previous steps (curation, corpus...)

Le document en format XML

Pour manipuler ce document sous Unix (Dilib)

Pour mettre un lien sur cette page dans le réseau Wicri

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